Deliver the right message to the right customer
A lack of connected customer and participation data limits personalization, leading to lower conversion rates - marketing dollars are wasted and participation goals are not achieved. And this increases the cost to serve since customers are receiving offers not well suited to them.
For utilities seeking to increase uptake of their products and services - and do so quickly, Targeting delivers a purpose built, analytics-driven solution. Targeting combines third party data and data sources that are typically housed with different teams into one place. That allows program managers and marketing leads to easily identify and engage customers who are the best fit for their programs, eliminating weeks of coordination. Targeting enables greater personalization for customer engagement, leading to happy customers and higher conversion rates.
It takes months for the data analytics team to process data, but I’m given two-week deadlines, so I have to spend nights and weekends to reconcile the campaign lists manually.
Create segments by filtering your customer population to identify customers with common attributes. Decrease time to market and reduce resources spent on manual matching by quickly identifying customers that qualify for an offer.
Build Effective Customer Lists
For a given marketing campaign, generate the right customer list for your program goal with the customers most likely to engage, respond, and act. Save time and money, increasing the cost-effectiveness of your programs and offers.
For each customer on your list, generate personalized messages that communicate you know and care about their unique needs - increasing customer satisfaction and serving the mass market more effectively.
Omni-Channel Engagement Support
Easily download and export target lists to existing customer communication tools and workflows. Use your existing marketing automation system to track campaigns across a variety of channels without the need to add yet another system.